Precision-targeted campaigns for higher ROI.
From blue jeans and automobiles to cell phone plans and triple mocha lattes, today’s consumers are not only accustomed to products and services made just for them—they’ve come to expect them. And personalized marketing is no exception.
By targeting your messages with precision, you can better reach new supporters, more effectively engage your existing supporters, and build relationships that last a lifetime and then some. Plus, higher response rates mean you’re making the most of your organization’s valuable resources.
It’s like having “donor GPS.”
PIDI uses sophisticated software to provide data enrichment and data appending services that ensure you have the most complete and accurate information possible, making dead ends a thing of the past.
Our fully customized services allow you to improve the quality and maximize the usability of your data by:
- Removing erroneous or obsolete records
- Eliminating duplicate records
- Completing unfinished descriptions
- Normalizing data for a consistent format
- Consolidating and interlinking multiple data sources
Appending additional information such as:
- Phone numbers
- Email addresses
- Presence or number of children
- Wealth indicators
- Asset indicators
Verifying the accuracy of data.
At the end of the day, what all this really means is that you’ll be able to work smarter and go farther when it comes to researching new prospects, inviting the right people to events, ensuring direct mail gets to the intended recipients, perfectly timing follow-up appeals and so much more.
PIDI’s Data Enrichment Services include:
- Marital status
- Estimated household income
- Credit card user
- Computer owners
- Number of children
- Dwelling unit size
- Length of residence
- Estimated current home values
- Median school years completed
- Mail order responder
- Date of birth
- Deceased records
PIDI’s Data Appending Services include:
- National Change of Address (NCOA)
- Name and address standardization
- Deceased appending